Fresh Prep Strategically Acquires Montreal Meal Kit Brand, Cook It
Western Canada’s top rated meal kit delivery service, Fresh Prep, announced the strategic acquisition of Montreal-based meal kit company, Cook it. Cook it is known for its commitment to local sourcing and culinary innovation. The acquisition includes Cook it’s operations, facilities, inventory, equipment, trademarks and other intangible assets. The strategic acquisition marks a significant milestone for Fresh Prep in its expansion into Québec and Ontario markets.
Becky Brauer, Co-CEO of Fresh Prep, commented on the acquisition, stating, “We are thrilled to welcome Cook it to the Fresh Prep family. This acquisition is a major step in our mission to empower Canadians to eat well and live better by delivering fresh, nutritious, and easy-to-prepare meals directly to their doors. The Cook it team has built an incredible brand with a loyal customer base, and we very much look forward to building on that foundation to create even more value for customers.”
Fresh Prep’s demonstrated consecutive year-over-year growth despite a challenging economic landscape makes it well-positioned for national expansion. Cook it will maintain its brand identity, ensuring continuity of quality and authenticity. With an extensive local sourcing network in Western Canada, Fresh Prep aims to expand relationships with Québec producers to enhance the Cook it menu.
The acquisition brings together two companies focused on providing convenient, healthy, and delicious meal solutions. As a Certified B Corp, Fresh Prep will leverage its expertise to further Cook it’s move towards sustainability by introducing zero waste packaging and carbon-neutral delivery.