Gen Z Eating Habits: How to Win Over the Ultimate Trendsetters
1. Dining Out Is Their Norm
Gen Z leads all generations in dining out frequently:
•A majority eat out at least once a week, and over 25% dine out multiple times weekly.
2. Customization Rules, Loyalty Follows
•One in ten Gen Z diners only visit restaurants that offer dish customization.
•62% say they’re more likely to return if customization is available. Unilever Food Solutions
3. They Crave Adventure & Global Flavours
Gen Z diners favor restaurants that deliver excitement through global and inventive cuisine:
•77% are drawn to eateries offering adventurous, global flavours.
•62% would return to restaurants with modern takes on international food.
•60% prefer when chefs blend food from different cultures (fusion).
4. Nostalgia Isn’t Enough Alone
•26% say they’d be less likely to return to one that serves only British cuisine. Unilever Food Solutions
5. Simplicity Matters Too
•A significant portion (26%) of Gen Z diners feel overwhelmed by long menus, compared to only 15% of the general population
- What It Represents
- Borderless Cuisine
- Celebrating multicultural influences through globally inspired dishes that reflect a cosmopolitan palate.
- Street Food Couture
- Reimagining street food with premium ingredients and elevated presentation—turning casual into culture.
- Diner Designed
- Empowering guests with personalization and immersive experiences tailored to their taste.
- Modernised Comfort Food
- Blending comforting familiarity with contemporary innovation for food that feels nostalgic and new.
