Getting Ready for Holiday Takeout
Written by Chef Colin Burslem, Culinary Director for Joseph Richard Group and Meal Ticket Brands
The holiday season is upon us, and if you’re in the food industry, it’s time to get ready for the festive frenzy. The holidays bring about a flurry of activity, and if you want to make the most of it, you’ve got to prepare for the rush. Here’s your recipe for success as you gear up for the holiday takeout extravaganza.
1. Make the Most of the Busyness of the Holiday Season
The holiday season is a whirlwind of activity, and that’s a good thing for your food business. People are busy with holiday preparations, shopping, and festivities, which means they’re often looking for convenient dining options. Be the solution to their dinner dilemmas with delicious takeout options.
2. Ensure to Look After Your Staff
Behind every successful holiday takeout operation, there’s a dedicated team working tirelessly. Show your appreciation for all their hard work by organizing a festive staff party or simply a heartfelt thank-you note. Happy staff members = great service and satisfied customers.
3. Plan Ahead and Then Plan, Plan, Plan
Planning is your not-so-secret ingredient to a smooth holiday season. Ensure you have enough supplies, staff, and space to handle the increased business. A well-thought-out plan can make all the difference when things get hectic.
4. Be Prepared for an Increase in Business
During the holiday season, people are in a splurging mood. They’re ready to treat themselves and their loved ones. So, make sure you’re ready for the surge in business, whether it’s a sudden rush of orders or a steady increase in demand.
5. Offer Unique Holiday Specials
Want to stand out in the crowd of holiday takeout options? Create holiday specials that are not only unique but also influence customer choices. Think outside the box (or in this case, the takeout container) and offer dishes that capture the holiday spirit.
6. Find Healthy Alternatives
Amid all the holiday indulgence, there’s a growing demand for healthier options. Don’t forget to include nutritious alternatives on your holiday menu. Consider offering salads, grilled options, or lighter side dishes to cater to health-conscious customers.
7. Provide Customer Appreciation Tokens
As a token of thanks and appreciation, consider giving your customers something extra. Gift certificates for the New Year, discounts, or complimentary dessert with their meal can go a long way in building customer loyalty.
8. Keep Food Hot Using Quality Packaging
With colder weather, it’s crucial to ensure that the food is piping hot when it leaves your kitchen. Quality packaging can be your best friend in this regard. Invest in well-insulated containers and bags to keep the deliciousness warm and cozy.
9. Show Appreciation for Your Delivery Partners
Don’t forget the unsung heroes of your takeout operation: delivery partners and drivers. Show your appreciation by providing them with warm beverages, cookies, or a small bonus. They play a vital role in ensuring your food reaches customers with a smile.
10. Find Little Extras to Generate Incremental Revenue
While you’re at it, think about the little extras you can offer to generate incremental revenue. Beverages, cookies, candy, or even festive-themed merchandise can add a little something extra for your customers this holiday season!
11. Be Prepared for an Increase in Business Volumes (Yes, Again)
We can’t stress this enough – be prepared for the holiday rush! The more you anticipate and plan for the surge in business, the smoother the season will be.
In the whirlwind of the holiday season, the key to success is preparation and appreciation. Plan, offer unique delights, keep things hot and fresh, and show your gratitude to both staff and customers. With the right ingredients, your holiday takeout operation can be the toast of the town, serving up delicious food and community, one order at a time.