Good Things Come from the Right Package: Customized Takeout Containers for Your Restaurant
The restaurant landscape is becoming increasingly competitive with foodservice companies expanding their use of marketing and POS technologies. With the integration of novel automations, restaurateurs must not overlook seemingly simplistic branding opportunities – the takeout container. You can protect your product in style while optimizing a key consumer touchpoint to build brand awareness. From better food safety and fresher fare to transporting your brand into customers’ homes, refrigerator and onto the street – thoughtful takeout containers elevate your brand and increases customer loyalty.
Make your brand stand out. All container types, such as sandwich wedge containers, deli containers, chicken roaster packages, bakery boxes, noodle boxes, to-go cups, soup bowls and everything in between should be considered a blank canvas for your brand. Most companies who provide takeout containers can create custom designs as well. Be sure to provide your vendor with your restaurant’s colour scheme, fonts, logo and any other imagery that expresses who you are (like an illustration of your restaurant façade or your famous dish) to ensure a cohesive look and feel throughout. An eye-catching design and a well-placed logo are sure-fire ways to intensify customer excitement, and it is important to remember that food packaging is mobile advertisement.
Add your website, social media handles, phone number, address and all essential information for your business to drive traffic to your restaurant. For restaurants that rely mainly on takeout and delivery sales, another great option is to incorporate a menu within the takeout packaging.
If completely tailor-made takeout containers fall outside your current budget, start smaller with customized stickers, greaseproof food paper, coffee sleeves or labels. Add your logo and key information on these easy-to-use assets to elevate your packaging without breaking the bank. Another inexpensive tip, is to leave a message on the container. Customers love to be appreciated and a playful note wishing customers an enjoyable meal is a thoughtful touch that forms a human connection and creates memories.
Add your website, social media handles, phone number, address and all essential information for your business to drive traffic to your restaurant. For restaurants that rely mainly on takeout and delivery sales, another great option is to incorporate a menu within the takeout packaging.
If completely tailor-made takeout containers fall outside your current budget, start smaller with customized stickers, greaseproof food paper, coffee sleeves or labels. Add your logo and key information on these easy-to-use assets to elevate your packaging without breaking the bank. Another inexpensive tip, is to leave a message on the container. Customers love to be appreciated and a playful note wishing customers an enjoyable meal is a thoughtful touch that forms a human connection and creates memories.
A takeout meal is still a full dining experience that touches upon all senses. How the food arrives in the container and preserving the integrity of the dish can be the difference between a delicious meal and a disappointment. For example, some non-vented plastics or Styrofoam containers can hold steam which can continue to cook meat dishes or make fried foods soggy. The materials are important to consider for controlling temperature, protecting against cross-contamination and the right packaging shape or size can keep specific dishes intact.
Bio-degradable and sustainable packaging are also great options that are environmentally conscious and showcase your restaurant’s values to your customers. Customized takeout containers put the fun back in functionality and are branding opportunities that build awareness and traffic. Maintain your food’s quality while getting creative with new takeout container options.
