McCormick Flavour Forecast Reveals 2024’s Top Food Trends
McCormick’s 24th annual Flavour Forecast Report reveals the latest worldwide culinary trends. 2024’s Flavour of the Year is tangy-sweet Tamarind. Native to Africa, India, and the Middle East, Tamarind is a plump, pod-like fruit whose flavour has been prominently featured in Latin, Caribbean, and Mexican cuisines for centuries.
McCormick is offering consumers an exciting way to experience this flavour in their new Tamarind & Pasilla Chile Seasoning, available online now.
Other predictions and trends identified in the brand’s 24th Flavour Forecast include:
- Sour Power: From tamarind to coconut vinegar, acidic agents are stepping into the spotlight to open our senses, boost craveability, and even help “cook” without heat.
- Thoughtfully Borrowed: Conscious cultural combinations that pay homage and respect to both roots and backgrounds are creating a celebration of flavour, experience, and cuisine.
- Indulgence Redefined: This trend is being brought to life in two ways: 1. Newstaglic: What’s old is new again, with restaurants re-introducing childhood favourites with a gourmet twist. 2. Food maximalism: By layering flavours and textures in creative, fun, and always thoughtful ways, you can experience flavour to the max.
“For nearly 25 years, McCormick has forecasted global flavor trends through our Flavor Forecast report. After all this time, there is still no shortage of trends to uncover which allow us to continue to shake up the way people cook, flavor, and eat.” said Tabata Gomez, Chief Marketing Officer at McCormick.
