DoorDash’s New Ad Solution Gives Restaurants More Marketing Tools
DoorDash has announced the launch of new ad solutions which will allow restaurants to reach new customers and grow their business on the DoorDash Marketplace. The self-serve tools available on DoorDash include existing promotions in the Offers Hub, homepage banners and new Sponsored Listings features.
The centrepiece of the self-serve suite is DoorDash’s Sponsored Listings tool, which enables merchants to upweight their placement in highly visible places on the DoorDash app, like the homepage and search results. The new Sponsored Listings tool is aimed at levelling the playing field for merchants of all sizes, giving restaurants and brands from local to global the same opportunity to reach new customers on DoorDash.
“At DoorDash, we are driven by our merchant first philosophy, of empowering them to reach consumers where they are,” said Shilpa Arora, General Manager, DoorDash Canada. “Today we are excited to announce the next step in this journey with the launch of Sponsored Listings that help our merchant partners highlight relevant content to consumers at the point of purchase and help them drive revenue.”
Merchants using Sponsored Listings pay only for orders placed via their ad and not for ad clicks or impressions. The self-serve platform gives merchants the power to choose their audience, select a daily budget, select a targeting strategy, set up a campaign duration, and monitor or pause the campaign at any time.