How to Start a TikTok Account for your Restaurant

A video entertainment app, TikTok offers short-form content for public viewing on nearly any subject. These videos are presented in portrait format at full-screen, similar to Reels and are shown based on an algorithm that detects individual viewers’ interests.

TikTok by the Numbers

2+ Billion Downloads
2nd Biggest App in Consumer Spend
7th Most Used App
500+ Million Monthly Users
858 Minute Monthly Usage Average Per User

Thought to be dominated by Gen Z and Millennials, TikTok’s incredibly diverse age demographic allows for just about any brand to land on a user’s For You Page.

How to Get Started on TikTok

1. Download the TikTok app via the App Store or Google Play
2. Setup a free Business Account
3. Create your short-form content! 

Business account features include performance metrics, audience insights and creative tools including royalty-free music, auto-sync (syncs multiple video clips to music in one TikTok), captions, voiceovers and more.

Best Practices for Beginnners

Identify & Adapt to Trends

Trends can happen quickly and require daily research. Hopping on trends early can increase the likelihood of your TikTok going viral.

Post Often

At least a few times per week is recommended to start, but the more, the better once you get the hang of it and its ongoing, always changing trends!

Master the Trends

While some trends live and die on the platform in a matter of days, others stick around. Accompanying sounds rack up millions of plays meaning that using one produces a higher likelihood of more views.

88% of users say the sound is vital to the TikTok experience.

Stay tuned for Part 2!
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