South Mill Champs Acquires World Fresh Produce

Vertically integrated North American grower and supplier of fresh mushrooms and functional mushroom foods, South Mill Champs, recently acquired World Fresh Produce, a global produce sourcing organization. The acquisition will combine South Mill Champs’ expertise in mushrooms with World Fresh Produce’s specialty produce experience to strengthen South Mill’s overall market presence.

“Our goal has always been to provide top-notch specialty products and services to our customers,” said Founder, Michel Matouk. “With World Fresh Produce now part of the South Mill Champs family, we are even better positioned to meet the diverse needs of customers across North America.” Mr. Matouk will lead SMC’s produce sourcing operations as Vice President of Global Produce Sourcing going forward.

Founded by Michel Matouk in 2018, World Fresh Produce focuses on offshore, direct-from-grower, supply relationships which allow customers access to efficient and consistent supply and connect growers to key North American markets. The addition of World Fresh Produce to the South Mill Champs group of companies enhances the reach of World Fresh Produce through South Mill Champs’ existing network of distribution and repacking cold chain facilities strategically located across North America. South Mill Champs utilizes its North American farms, advanced cold chain logistics capabilities, and distribution network to facilitate fast and efficient daily deliveries to all major markets across the United States and Canada.

“World Fresh Produce’s dedication to quality, innovation, and customer satisfaction aligns seamlessly with our goals and values at South Mill Champs,” said Michael Richmond, Vice President of Sales at South Mill Champs.