Chipotle Gives Fans A Chance To Win Free Chipotle For A Year
Chipotle Mexican Grill have announced it is launching “Freepotle,” a new Chipotle Rewards perk that gives members up to ten free food drops throughout 2023.
The announcement on January 9th stated that all existing Chipotle Rewards members will be automatically enrolled in “Freepotle”, and non-members can gain access to “Freepotle” by joining the Chipotle Rewards program by March 6.
New Rewards members who enroll before March 6 will get a free side or topping of guac dropped into their account.
The main feature of the campaign was a sweepstakes, in which Chipotle gave away a total of 3,100 “free Chipotle For A Year” prizes, representing the company’s 3,100+ locations. The giveaway which ended January 15th marked the most “free Chipotle For A Year” prizes given out at one time in the brand’s history.
The ten free food drops throughout the year will include rewards such as free guac, free Queso Blanco, free beverages, free chips, and double protein.
“‘Freepotle’ makes Chipotle Rewards a must-join program for all Chipotle fans in 2023.” said Chris Brandt, Chief Marketing Officer, “In an environment full of pricey subscription programs, we’re introducing a pass to our real food that is free to join and will provide more value to our community than ever before.”
In addition to free food drops, Chipotle’s more than 30 million Rewards members can earn 10 points for every $1 spent in the restaurant, online, or in the app. Through the Chipotle Rewards Exchange, members can choose to exchange Rewards points for more than fifteen different reward options.
Members can also redeem their points for cash donations to support a variety of Chipotle’s non-profit partners like The Farmlink Project, National Young Farmers Coalition, and National Urban League. Chipotle Rewards also features Extras, personalized challenges that allow members to earn extra points and collect achievement badges.
Fans in Canada can click here for more information on “Freepotle”.