Copper Branch, Very Good Butchers, and Violife Collaborate on a New Vegan Burger
The new Benevolent Burger (aka “The Bennie”) hit Copper Branch menus on October 3rd, 2022. Featuring one specialty protein-packed AAA bean patty from the Very Good Butchers and a non-dairy, melty, delicious cheddar slice from Violife, this new vegan burger stars two products already beloved by Canadians. Copper Branch’s new menu item is also loaded with signature Copper Sauce, smoked tempeh bacon, pickles, red onion, lettuce and tomato, and served on a Sweet Potato bun with a side of fresh baked fries
“As Canadian leaders in the Plant-Based sector, we are thrilled to be finally launching this epic burger, in partnership with our friends at Very Good Butchers, complemented by Violife,” said Trish Patterson, Brand Vice-President, Copper Branch. “This burger hits all the marks for great flavour and texture, and maintains a focus on clean ingredients, which isn’t always the case in the alternative meat and dairy-free categories. Violife was the perfect partner to join what started as a duo with Very Good Butcher, and we are excited to have their delicious dairy-free cheddar slices featured in this new and unique addition to our menu.”
Copper Branch is the largest vegan restaurant chain in the world, founded in 2014 in Montreal and boasting 50 restaurants worldwide. The 100% plant-based menu provides the community with quality whole foods in the fast food industry with an environmental focus. A version of “The Bennie” was recently voted in the Top 5 as one of the best burgers during Montreal’s 2022 le Burger Week.