Somm Acquires Last-Minute Reservation App DINR
Transitioning from wine to taste at large, Somm has announced that it has acquired DINR Inc., an app that offers diners same-day and last-minute reservations at highly acclaimed restaurants.
This app is beloved by consumers and restaurants alike for helping to eliminate no-show losses by alerting diners-to-be of cancellations at their area’s most coveted establishments.
“We are thrilled to accelerate our lifestyle offering through this acquisition,” says CEO & Founder of Somm Jennifer Tremblay. “Just last fall, we launched Somm Cru and Grand Cru, a membership program that unlocks exclusive benefits and signature experiences from Canada’s best restaurants, hotels, wineries and lifestyle brands. Integrating reservations at DINR’s suite of high-end restaurants is a natural evolution for the company and directly complements our existing technology and consumer offering.”
DINR is currently available for use in cities like Vancouver, Calgary, Toronto, Ottawa and Montreal and will be branded DINR by SommTM at the time of the app relaunch.
“We couldn’t be more excited to share the news of this strategic acquisition,” says Kyle Nares. “Much like SommTM, DINR was born out of a passion for the culinary community and we share a mutual love for technology, hospitality, food, and wine.” Bryan Mahoney, California-based cofounder of DINR, shares more on the direct synergies between the companies. “In addition to our values, DINR’s engaged user base is perfectly aligned with SommTM’s audience of culinary curious digital natives,” says Mahoney. “The acquisition is a true meeting of the minds and we are on a shared journey of making wine and culinary experiences more accessible for everyone.”
For diner updates on DINR by Somm, join the waitlist here.
Prospective partners looking to join the platform may contact Somm here.