Eat Up Canada, Chef Vikram Vij launch Indian fast casual Bombay Frankies
For lovers of Indian street food in the GTA, Eat Up Canada and Chef Vikram Vij have partnered to soon open Bombay Frankies, a new fast-casual restaurant coming to Newmarket (Yonge Street x Green Lane) this September.
Named after the frankie role, a top street food originating in Bombay, the restaurant will feature a menu of meat and vegetarian options, the development of which will be overseen by the celebrity chef who is also known for his work as a restaurateur, tv personality and cookbook author. The menu will also include frankie bowls, side items, salads and drinks.
“Frankies have always been dear to my heart because they bring me back to the streets of India, its culture and deep-rooted food history. Namaste and enjoy,” says Vij.
Following the Newmarket launch, growth and expansion will be executed across Canada by industry veterans and Eat Up Canada co-founders Alex Gerzon and George Heos.
“The goal is to open three to five locations in the first year, with the potential for more than 100 restaurants in 10 years,” says Heos. “Having seen the rise in popularity of Indian cuisine in Canada, we believe there’s a huge opportunity for Bombay Frankies in the fast casual restaurant sector.”
“In addition to Chef Vij’s stand-out menu items, we plan to focus on offering superior customer service and a great team culture,” adds Gerzon. “These are the core values that Eat Up Canada is committed to as we move forward with Bombay Frankies and other exciting projects.”
Interested in franchising? Eat Up Canada is currently scouting locations in the GTA and across Ontario (1,200-1500 sq ft. is most desired).