Hellmann’s Coins February 12th Sick of Food Waste Day

Hellmann’s has declared February 12, the Monday after the Superbowl, Sick of Food Waste Day. #SickofFoodWasteDay was created to fight food waste by repurposing game day leftovers.

It is estimated that 140,000 pounds of extra food will be generated by Super Bowl events alone – and that doesn’t even account for food waste from watch parties at home, bars, or restaurants. That’s why Hellmann’s Mayonnaise is encouraging people to “Make Taste, Not Waste,” inspiring customers to reimagine mouthwatering dishes out of their leftovers with the help of mayo.

Every fan who posts to TikTok or Instagram Reels tagging @hellmannsmayonnaise, #SickOfFoodWasteDay and #Sweepstakes on Sick of Food Waste Day has the chance to win a trip to New Orleans. The brand will also be making a $100,000 donation to Food Recovery Network (FRN).

“We are thrilled to partner with Hellmann’s to fight food waste and support those who don’t have enough food to eat,” says Regina Anderson, Executive Director, Food Recovery Network.” 44 million people are unnecessarily facing food insecurity right now while more than 42 million tons of food goes to waste each year. Fighting food waste can happen at large events like this and in lots of other locations like our schools, our conferences, and our homes. We all have the power to ensure perfectly good food doesn’t go to waste, and we are excited to work with Hellmann’s – a name everyone knows – to ensure everyone understands how critical an issue food waste is and the small, simple actions you can take to make a difference.”

FRN and Hellmann’s will be on the ground in Las Vegas on Sunday, Feb. 11 to rescue surplus food from the Player’s Tailgate and donate it to The Just One Project, a local organization working to end the cycle of hunger and provide food to people in southern Nevada.

“We are proud of our partnership with Food Recovery Network as we continue our commitment to help educate and inspire people to fight food waste in their own homes, whether that’s the day after the Big Game or throughout the year,” says Chris Symmes, Senior Marketing Director, Dressings at Unilever North America. “Our work to encourage awareness for reducing post event food waste, by inventing new ‘holidays’ or helping people creating delicious recipes with leftovers, underscores our vision for a more sustainable future.”

Visit Hellmann’s Sick of Food Waste Day site for recipes to inspire your post-game day eats and to learn more about Hellmann’s initiative.