Introducing A&W’s New Spicy Piri Piri Buddy Burger Trio
Gather your spiciest buddies and head over to A&W to try the new Spicy Piri-Piri Buddy Burger line-up. A&W’s spicy new burger trio: Chicken Buddy®, Beef Buddy® and Potato Buddy™ are just $3.99 each, available at locations across Canada for a limited time only.
The new Buddy Burger brings the heat with a distinctive piri piri sauce (hot chili pepper flavour), topped with crisp whole-leaf lettuce, and a slice of tomato and red onion, and comes with your choice of seasoned 100% breaded chicken breast, a 1.6 oz grass-fed beef patty, or opt for a crispy hash brown potato patty, sandwiched between a freshly toasted bun.
The Potato Buddy Burger was the product of a popular menu hack! For years, A&W employees and guests (predominantly from the South-Asian community) have been quietly building a menu hack for themselves. With this hack, a crispy hash brown replaces the usual beef patty and is garnished with red onion, lettuce, tomato, and the spiciest sauce available, recreating familiar flavours from home.
“Its popularity was clear to me during a meeting with Ontario operators, where every one of them knew the exact same menu hack recipe because of how many guests were ordering it,” said Priya Dhillon, franchisee of over 40 A&W Restaurant locations in Canada.
“This hack was happening organically at A&Ws all across Canada. It was a no-brainer for us to develop a recipe that complements our guests’ love for a potato patty substitute and adds a nice flavour kick to it,” said Karan Suri, Director of Menu Development at A&W Canada. “This is an exciting opportunity to introduce a new menu item that reflects the diversity of our guests. Our take on a spicy piri piri sauce that is zesty, spicy and addictive is designed to satisfy more of our guests’ cravings for spice and to suit their dietary preferences. I can’t wait for Canadians to try it.”
@444pray When I tell you the Piri Piri Buddies have FLAVOUR @A&W Canada ♬ original sound – Prayag
