La Belle et La Bœuf Announces Support for Breast Cancer Research in October

Throughout the month of October, La Belle et La Bœuf is bringing back their heartfelt initiative in support of breast cancer research. Proceeds from every burger sold at all 16 restaurant locations will be donated to The Quebec Breast Cancer Foundation.

In 2022, together with their patrons and partners, La Belle et La Bœuf raised over $30,000. This year, their goal is to surpass that milestone and make an even greater impact.

Their legendary burgers are getting a makeover in solidarity with vibrant pink buns created by natural colouring. A percentage of sales from Brasseur de Montréal’s Petite Bourgogne non-alcoholic beer will be directed towards breast cancer research, along with a new cocktail, “Montre-moi tes Bulles,” crafted in collaboration with Pink Witney and a new mocktail, “La Belle en Rose.” Sipping on any of these cocktails or brew with your burg will support a great cause.

“We are thrilled to turn our iconic burger buns pink for Breast Cancer Awareness Month,” said Vlad Ciobanu, VP of Marketing at Foodtastic. “Our community has always been incredibly supportive, and this is our way of giving back and showing that we are united in our commitment to fight breast cancer in Quebec.”

“We are entering our third year of partnership with the foundation, and continue to forgo a lasting relationship with the foundation. This campaign has a great significance to our entire team.”

To further the fun, the brand is bringing back their much-loved “Montre-moi tes Boules” game. With each donation made in restaurant, donors will have the chance to show off their bubble-blowing skills. The customer who blows the biggest bubble gum bubble will be awarded a grand prize, with one winner per location.

For more information about their October initiatives and how you can get involved, please visit