New McDonald’s Canada x Peace Collective Merch Collection Drops Ahead Of McHappy Day®

For the 29th year, McDonald’s Canada is rallying Canadians to support Ronald McDonald House Charities® and other local children’s charities through its biggest fundraising initiative of the year – McHappy Day®!

To drum up excitement and more ways to fundraise, McDonald’s Canada is once again releasing a new, exclusive McDonald’s Canada x Peace Collective merch line. From Grimace to The Hamburglar, McDonald’s nostalgic McDonaldland® characters are back in this new custom collaboration in support of Ronald McDonald House Charities® Canada.

With one in four Canadians having stayed at or know someone who has stayed at RMHC, the impact is far reaching. In an average year, the 33 RMHC programs across Canada support more than 26,000 families who must leave their homes, families, and jobs to access the medical treatment their sick child needs. Despite this, RMHC is only able to meet about 20 per cent of its mission needs.

“McHappy Day is a special day when Canadians in caring communities from coast to coast to coast join together, raising awareness and essential funding to support families with sick children staying with RMHC across Canada,” said Kate Horton, CEO, RMHC Canada. “We’re grateful for the many ways Canadians can support families from their community this McHappy Day, thanks to our founding and forever partner, McDonald’s Canada, and this exciting partnership with Peace Collective.”

The Ashmawy Family received support from RMHC British Columbia & Yukon while their daughter underwent treatment for her Leukemia diagnosis. 

If you would like to support McHappy Day, here’s how:

Peace Collective: Peace Collective has designed an exclusive McDonald’s Canada x Peace Collective collection that will see a portion of the proceeds from sales go to supporting RMHC Canada. The line includes tees, sweatshirts, hoodies, fanny packs, bucket hats and more featuring the nostalgic McDonaldland characters. Starting today, guests can purchase the swag while supplies last, in-store at the Peace Collective Toronto Distillery location, and online at: McHappy Day 2023 (

McHappy Day Socks and HeartsGuests can purchase McHappy Day Socks for $5 + tax, while supplies last at participating restaurants, either in restaurant, at the Drive-Thru, through mobile order or McDelivery® on the McDonald’s app, or through McDelivery via Uber Eats, SkipTheDishes or DoorDash. Additionally, guests can purchase a McHappy Day Heart in restaurant or at the Drive-Thru, while supplies last at participating restaurants, through donations of either $2$5, and $10 to help support families with sick children and local children’s charities across Canada.