St Louis Bar & Grill is Reimagining How Fans Experience Sports in its Restaurants

Wings and Wagers is the first partnership of its kind between a Canadian restaurant chain, St. Louis Bar & Grill, and a leader in Canadian online betting, Sports Interaction. St. Louis guests across Ontario can now access customized betting options and exclusives on game nights and other sporting events through the Sports Interaction app.

“Fans watching the game and wagering on sports inside St. Louis restaurants can now enjoy an enhanced experience with our new partnership with Sports Interaction,” said Royal Nasager, VP, Marketing, St. Louis Bar & Grill.

“We believe this is a terrific way to drive excitement and differentiate ourselves from our competitors. Standing out as the best choice to watch a game when a wager is involved will further drive topline sales growth and profitability for our franchise network,” said Steven Pelton, President, St. Louis Bar & Grill.

St. Louis is committed to operating with strict adherence to all regulations created by the Alcohol and Gaming Commission of Ontario (AGCO) and upheld by iGaming Ontario (iGO). St. Louis Bar & Grill employees have undergone rigorous training to understand the importance of responsible gambling.

Over the coming months, guests can expect new and exciting ways to engage on the platform and an elevated in-restaurant and betting experience.

“Sports Interaction is redefining how Canadians engage with sports. We’re on the ground, have been around for 25 years and understand the local markets unlike anyone else. We are thrilled to partner with St. Louis Bar & Grill to bring its guests sports, teams and players that matter to them. We offer thousands of Canadian, U.S. and global leagues at all levels and types to make sure all fans are covered,” said Leon Thomas, CEO, Sports Interaction.