Subway Hits Refresh on Eat Fresh with New Sandwiches, Athletic Partnerships

Initiatives they’re calling the “Eat Fresh Refresh,” Subway Canada has announced actions including new sandwiches for their signature menu, new flavour combinations and Canadian-sourced ingredients, in-app changes and more to come.

Subway Canada (CNW Group/SUBWAY Canada)

These major coast-to-coast upgrades in products and services are being supported by professional Canadian athletes Leylah Fernandez (tennis) and Mark McMorris (three-time Olympic Snowboarding bronze medallist).

As they head into their local Subways, diners will see not only new bread selections but also new sauces (Sweet & Smoky BBQ Sauce, Green Goddess Dressing), Canadian-raised proteins (Deli-Style Turkey, Deli-style Ham, Grilled Chicken) and other great toppings like Canadian Cheddar Cheese and Smashed Avocado. They’ll also spot the five new signature sandwiches; Chicken Bacon & Peppercorn Ranch, Smashed Avocado & Turkey, Great Canadian Club, Maplewood Smoked Bacon & Ham and Southwest Steak and Avocado.

“I’m constantly challenging myself to improve my game and sharpen my skills by trying new things and reminding myself to make good choices when it comes to food,” says Leylah Fernandez, Canadian professional tennis star and Subway Canada ambassador. “I’m excited for Canadians to discover what’s new at Subway restaurants – from Canadian-raised proteins, fresh veggies and new sauces, cheeses and breads; I know they’ll be impressed.”

“I’m mindful about the food I eat as it can impact my performance – but I never compromise on taste. I’m also no stranger to pushing myself out of my comfort zone – on and off the slopes,” said Mark McMorris, three-time snowboarding Olympic Bronze medallist. “Subway Canada’s Eat Fresh Refresh is just that – we’re encouraging Canadians to switch up their ‘usual’ for something extraordinary.”

More menu additions are to be expected throughout 2022, including Cheesy Tex-Mex Bread, Peppercorn Ranch Sauce and other currently unannounced items.

“When we set out to design the refresh, we diligently tested flavour combinations, visited Canadian producers and farmers, and spoke to Canadians about the options they want to see,” explained Chef John Botelho, Culinary Manager at Subway Canada. “From our five new signature sandwiches to the introduction of deli-style Canadian-raised proteins or the creation of three bold new sauces – we can’t wait for guests to experience intense, fresh new flavour combinations with each bite.”

“Today is a major milestone in our ongoing commitment to deliver Canadians the quality ingredients, amazing taste, and top-notch experience they expect from Subway,” said Doug Fry, Subway Canada Country Director. “Canadians’ expectations for variety, selection and quality continues to evolve – as they should. We know because we asked. The Eat Fresh Refresh is more than just updates to our menu; it’s about showing Canadians we listen and push ourselves to be better by elevating our products and guest experience.”

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