Tim Hortons, Justin Bieber Follow Up Timbiebs with Biebs Brew
Following the grand success of the Timbiebs collaboration between Tim Hortons and Canadian music superstar Justin Bieber, the duo have announced the upcoming release of their next menu addition, Biebs Brew, coming to counters and drive-thrus on June 6th.
Preferring his coffee on ice and something for his sweet tooth all-in-one, Justin’s latest creation with the coffee giant is a French Vanilla-flavoured Tim Hortons Cold Brew, made with 100% ethically sourced premium Arabica beans, which will be sold by Canadian and US locations.
“We couldn’t stop at Timbiebs, we needed a Biebs Brew too. And we are bringing both to Tims next month,” said Justin. “Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”
Along with the release of Biebs Brew comes the return of the three original Timbiebs flavours – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle – which will be re-available to customers starting June 6th as well.
For those who missed the Timbiebs merch drops of beanies, fanny packs and tote bags, a limited quantity will be brought back for sale alongside brand new limited-edition, stainless steel Biebs Brew tumblers, perfect for hot and cold drinks and sold complete with a reusable straw.
“Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
“Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.”