Win Free Subs: Subway’s Great Canadian Challenge is Here!

Starting today, 10 QR codes will be hidden across the country for Canadians to find and scan, entering them for the chance to win one of 10 grand prizes of 1,000,000 MVP Rewards points. Each prize is redeemable for hundreds of subs, thousands of cookies, or even Subway swag!

The contest is running from November 29th at 12pm until Wednesday, December 6, at 11:59 pm ET, and no purchase is necessary. For clues about the QR codes’ secret locations, head to @subwaycanada‘s Instagram.

Codes will be hidden in: Vancouver, BC; Edmonton, AB; Saskatoon, SK; Winnipeg, MB; Toronto, ON; Quebec City, QC; St. John’s, NL; Charlottetown, PEI; Halifax, NS; and Fredericton, NB.

“On the heels of the launch of Subway MVP Rewards, we’re excited to give Subway fans even more perks in pursuit of their favourite subs,” said Lisa Mazurkewich, Head of Marketing at Subway Canada. “We’ve seen consumers go to great lengths for Subway sandwiches, and we’re delighted to have the opportunity to reward them for doing so with The Great Canadian Challenge.”