Canadians Can Get Excited About Hershey Canada’s First Plant-Based Chocolate Bar

HERSHEY’S OAT MADE are made using oat flour in lieu of dairy, 100% vegan, non-GMO Project Verified, and contain no artificial flavours. The bars come in two tasty flavours – Creamy and Almond & Sea Salt – and are now available in the confectionary aisle of major grocery retailers across Canada. Fans can expect all of HERSHEY’S iconic, smooth and creamy taste in a completely vegan format.

“HERSHEY’S OAT MADE bars are everything you love about milk chocolate…except the milk,” said Carly Cowman, Brand Manager, Hershey Canada. “Our product development team did an unbelievable job at delivering the smooth and creamy texture that we know Canadians love and expect from HERSHEY’S in our first-ever plant-based bar.”

“The plant-based category continues to see incredible growth, and today, one in four Canadians are actively seeking more plant-based options in their diets,” said Cowman. “Whether you’re a vegan or vegetarian, or simply looking for more choice in the chocolate aisle, HERSHEY’S OAT MADE bars offer an amazing and delicious alternative that don’t compromise on flavour.”

Run, don’t walk, to your nearest chocolate bar aisle to try one for yourself today!