Crown Royal is Matching Tips for Uber Eats Drivers During NFL Season

This 2022-23 NFL season marks year two of the ‘Kickoff With Crown Royal’ campaign. As the NFL’s first-ever whiskey sponsor, Crown Royal, the award-winning Canadian whisky brand, is partnering up with Uber Eats to celebrate game day all season long. They have pledged $500,000 from the Crown Royal Generosity Fund to match customer tips to Uber Eats couriers one hour before Sunday kickoff all season long in select American cities*.

Crown Royal also teamed up with NFL Legend Ed Reed to surprise some lucky delivery drivers with tickets to their team’s regular season openers.


The campaign is part of a season-long commitment made by Crown Royal to donate $1 million to hospitality workers and military over the course of the season.

“We’re excited to welcome back Crown Royal as the first-ever official whisky sponsor of the NFL,” said Tracie Rodburg, Senior Vice President of Sponsorship Management at the NFL. “With the season right around the corner, we’re looking forward to continuing our relationship with Crown Royal to celebrate and give back to local communities, hospitality workers, and military heroes all season long.”

To hear stories from couriers who help make gameday great, fans can follow @crownroyal on Instagram.

Nicky Heckles, Vice President of Crown Royal said, “We’re excited to enter year two of ‘Kickoff with Crown Royal’ and extend our partnership with the NFL who shares in our mission of giving back and inspiring generosity. This season, we’re proud to partner with Uber Eats and give back directly to the delivery drivers who work tirelessly to make gameday happen.”

This sponsorship deal will also include activations in stadiums and cities benefitting hospitality industry employees during the NFL season.

In the campaign’s first year, during the 2021-22 NFL season, ‘Kickoff with Crown Royal’:

  • committed $1 million to over 20 nonprofits supporting communities in need
  • distributed over 6,000 water bottles on gameday to encourage responsible drinking with The Crown Royal Water Break campaign
  • continued The Purple Bag Project by packing over 200,000 Purple Bags for the military community

Crown Royal is encouraging all fans to raise a glass to all those who help make your gameday great. Don’t forget to tip your delivery driver!

*Applies only to orders delivered between 12:00 pm and 1:00 pm ET in Dallas, New Orleans, Kansas City, Indianapolis, Charlotte, Green Bay, and Minneapolis on NFL Sundays between September 11, 2022 and January 8th, 2023. Orders delivered before 12:00 pm ET or after 1:00 PM ET do not qualify for tip matching. Crown Royal will match tips made by consumers over 21 years old exclusively to couriers over 21 years old. Uber Eats will match tips by consumers under 21 years old and tips made to couriers under 21 years old. Couriers are eligible for only one tip match up to $5 per Sunday (max of one tip match per week). No code required. Offer is only available for a limited time and is non-transferable. Offer is subject to change or withdrawal at any time and without notice.