Culinary Tourism Alliance Launches Great Taste of Canada
The Culinary Tourism Alliance is thrilled to announce the launch of the Great Taste of Canada, the ultimate field guide to mouthwatering eats, hands on food experiences, and unique tastes of place across the nation.
A trailblazer in the culinary tourism industry, the CTA with support from the Tourism Industry Association of Canada, brings together over 40 destinations, sector organizations, and tourism stakeholders from coast to coast to coast to share and tell the delicious stories of Canadian foodways and taste of place experiences.
More than just maple syrup and poutine (though there certainly is that), Canada’s food scene is a true smorgasbord of gastronomic journeys, shaped by the rich history, heritage, and cultures across the country. This new initiative promises to showcase a plethora of experiences where food enthusiasts can embark on unforgettable adventures and unparalleled sensory experiences.
The Great Taste of Canada will provide travellers with the inside scoop on how to truly experience Canada’s foodways. Whether you’re helping a beekeeper with apiary work, learning to filet a fish with an Indigenous chef, or sipping your way through a new wine region, we have the distinct pleasure of telling the stories of the people behind it all.
“It is through savoring local flavors, sharing stories, and celebrating our foodways that we invite visitors from around the world to visit Canada and go somewhere delicious,” says Rebecca Mackenzie, President and CEO at the Culinary Tourism Alliance. “Destination partners across the country have helped to inform and create this incredible resource for foodies and food connected consumers. Every bite becomes a gateway to unforgettable experiences.”
“By developing a robust national culinary tourism campaign, we showcase Canada’s diverse culinary heritage and increase our global competitiveness as an international gastronomic destination,” says Beth Potter, President and CEO of the Tourism Industry Association of Canada. “The Great Taste of Canada is a delicious catalyst for exploration, cultural exchange, and economic growth. We are thrilled to support an initiative that not only feeds the appetite of travelers, but also ignites a passion for Canada’s culinary treasures.”