Fat Bastard Burrito Becomes the Official Burrito partner of the OHL
The Ontario Hockey League (OHL) and Fat Bastard Burrito have officially announced a multi-year partnership that names Fat Bastard Burrito the official burrito partner of the OHL. The OHL will collaborate with Fat Bastard Burrito across its social media platforms and at games across the league, with exciting prizes to be won!
“We’re thrilled to welcome Fat Bastard Burrito as the Official Burrito of the OHL,” said Matt Gergely, OHL Director of Business Operations. “Their team has expressed tremendous interest in wanting to help tell the story of the OHL while encouraging players and fans to reach for healthier food options that will fuel them throughout the season.”
The new partnership shines a light on Fat Bastard Burrito’s commitment to powering active lifestyles. At their 80+ locations across Ontario, Fat Bastard Burrito offers fresh customizable ingredients within a menu of burritos, bowls, tacos and quesadillas.
“At Fat Bastard Burrito, we have a deep sense of pride in our Ontario-born heritage. Hockey being such an integral part of Canadian identity makes a partnership with OHL a natural fit,” said Jeff Barlow, Chief Marketing Officer, MBI Brands. “It also allows us to reach a larger pool of young Canadians who lead busy lives by offering healthier meal options that don’t sacrifice great taste.”