McCafé At-Home Coffee Launches High Grown Organic Dark Roast Coffee
McCafé is elevating the at-home coffee drinking experience with High Grown Organic Dark Roast Coffee, available as a retail-only exclusive online and through grocery and specialty retailers nationwide. Their new offering is High Grown Organic Dark Roast Coffee, 100% Arabica beans grown at high elevations in Central and South America. High elevation coffee beans results in layers of rich and full-bodied flavour. Beans are then roasted to perfection for a perfectly balanced cup that swirls with subtle notes of cocoa and caramel.
“The influence of elevation on coffee beans is impactful, providing the ideal growing conditions for beans to unlock brighter, livelier flavours,” said Danielle Wedge, Marketing Director for the McCafé Retail Portfolio. “We’re thrilled about offering this elevated coffee-drinking experience exclusively through our retail partners and know McCafé coffee drinkers will love the difference ‘high grown’ brings to the table.”
The coffee formats available include single-serve, 10ct K-Cup® Pods, 300g Fine Ground bags and 300g Whole Bean bags. This product is McCafé’s only retail-led innovation that is currently not available in participating McDonald’s Canada restaurants.
Made from 100% ethically sourced and Rainforest Alliance Certified beans, every cup of McCafé High Grown Organic Dark Roast Coffee helps to support the well-being of coffee farmers, their communities and the surrounding forests and wildlife. McCafé High Grown Organic Dark Roast Coffee is certified organic by TCO Cert in line with the Canadian Organic Standards. This certification ensures that products are produced and processed under a system that strives to preserve the principles of health, ecology, care, and fairness.