Subway Canada is Teaming Up with the NBA and Toronto Raptors
Subway Canada announced a multi-year collaboration with the NBA and the Toronto Raptors, including digital content, dynamic game activations and in-restaurant experiences to engage basketball fans in Canada. As part of the collaboration, Subway Canada is now an official partner of the 2022 NBA Canada Series presented by Bell which includes in-arena branding and in-game promotions. Subway Canada and the NBA will also host a “Super Subs” digital content series across NBA Canada social media channels, which will highlight outstanding player performances off the bench throughout the 2022-23 NBA season.
“We’re excited to work with Subway Canada to create unique experiences for NBA fans across the country,” says NBA Canada Managing Director Leah MacNab. “Our organizations share a passion for promoting a balanced lifestyle for Canadians through nutrition and engaging Canada’s passionate basketball fans around their love of the game.”
Canadians will benefit from the partnership with $3 off wraps in honor of the Raptors — available in-store, on the Subway app and online, at participating Subway restaurants across Canada from September 5 through October 16.
Additionally, beginning at the tip-off of the regular season, Subway Canada will make a donation to its Never Miss Lunch initiative in support of Food Banks Canada for each point scored by a Raptors bench player. At select games, Subway will also award fans gifts to celebrate points scored by Raptors bench players.
“We pride ourselves on delivering better-for-you options and unbeatable taste — a commitment we’ve cemented with new ingredients and innovative flavour combinations in our ongoing Eat Fresh™ Refresh,” says Doug Fry, Managing Director at Subway Canada. “Teaming up with the NBA and with the Raptors opens a meaningful avenue to connect with Canadians — and to celebrate the power of craveable food that guests can feel good about choosing.”